This is an ad for Tiffany & Co. I first saw this ad in a catalog that was sent to my house, and I think it makes a good example for visual culture. This is an ad from the holiday season, so the purpose for this ad is to get women to ask for gifts from Tiffany’s for the holidays. I think it did its purpose because once people see what is inside, they will want to see the jewelry in person. The main reason I chose this image is because I thought it was interesting that there were no linguistics, which is an idea from Barthes. This image is literally just a man and a woman, in love, walking with New York City in the background, which is the denoted image. They look very elegant, but what stands out is the blue box. There are no words that are needed to tell the audience that this is an ad for Tiffany’s because that blue box is known in our culture. The connoted image is that if you give a loved one this blue box, you will be as radiant and in love as this couple. I think this ad really gets the point of visual culture because if it were in a different part of the world, the people might never even think the blue box meant something. That one little detail is what helps the audience make sense of what the ad is.