Believe it or not, this ad is one that is intended to sell perfume. According to Barthes, there are three ways to examine an image. The first is linguistics. Surprisingly, in this advertisement, there is nothing written in text to indicate to the viewer that the desired outcome is for you to purchase a bottle of perfume. The only words that are on the page are the name of the perfume, Taylor Swift, and “the beginning of something magical.” The viewer sees (the denoted image) a purple bottle that is obviously out of proportion to the ad, a woman (Taylor Swift) in a ball gown, and a forest that somehow has chandlers hanging from trees. Both the denoted and linguistic images deeply contribute to our understanding of the connoted image. In this ad, perfume is not the only thing being sold. Instead, the advertiser is attempting to sell the viewer a lifestyle. The life that is promised in this ad is one of magic and enchantment. As absurd as it sounds, viewers are supposed to believe that if they purchase this perfume, they will be like pop sensation icon Taylor Swift and live a fairytale life. The quote enhances this idea simply telling the viewer what they will get if they purchase this bottle. Delving deeper into this, the life of a princess is one that is filled with men constantly attempting to get your attention, beautiful clothes, and a beautiful appearance which could all be “acquired” if you simply buy the perfume.
After all, we know that buying a bottle of perfume won’t make you a princess, won’t make you fall in love, or won’t make women fall out of the sky (Axe). Yet, for some reason this has become the main method of selling viewers on perfume. Personally, if I see an unbelievably good looking couple on a stunning beach, I know exactly what the ad is selling, because naturally, those things all lead to perfume.