Over the years the World Wildlife Fund has created many powerful advertising campaigns to keep harm and degradation away from our planet’s natural resources. One of their movements known as the “Give A Hand To Wildlife,” displayed a series of influential images with various animals painted onto a human hand. All of the images in the campaign gave off multiple perspectives because of the various realistic components contained within each image. Through the images perspectives and realistic attributes I felt that they would fit perfectly with the themes of realism and perspective that we began to address this week in class.
The image that I picked out of the campaign series is the painting of an elephant on a human hand that portrayed two different perspectives. When first looking at the image I saw an elephant and then immediately after my perspective morphed the idea of it being an elephant into a human hand. The image has a different point-of-view from when you first glance at it as opposed to when you stare at it longer. The artist creates a different point-of-view because their perspective is for the viewer to understand their slogan and message through the image alone. The hand symbolizes help and the need to “give a hand” whereas the elephant symbolizes wildlife as a whole. The artist wants this message to be conveyed immediately through the image and that is why the message to “give a hand to wildlife” is in the upper corner in small print. The ability to use the natural creases in a human hand fits perfectly with the many creases that are often seen on an elephant making the image realistic and naturalistic. The soft gray and whites being used make the hand appear closer and stand out from the background that is a plain, dark gray. Lastly, there is an apparent aspect of episteme being used in the image because it is easy to link the image to the world. The artist uses the hand as a depiction of an innocent elephant to portray an impression to the viewer that the elephant is in need of help. Through this one image the observer is able to connect and relate with a current world problem and that is one of the main reasons I feel as though this advertising campaign is extremely powerful.