While looking at any piece of clothing or equipment that has the Nike logo on it many people point the the ideologies of health and fitness to go along with them. After all, Nike is one of the most popular fitness brands out there. After looking at this add for Nike training shoes you can really see the connoted messages in it. For example, as soon as you look at it, the giant bold words jump right out at you saying “The ultimate quick fix.” This is to be interpreted that if you train with these shoes then you will become fit much faster. Also the smaller print below the shoes tells the consumer that the shoes make your muscles perform the way they are supposed to and therefore make you get fit faster. When looking at the actual shoes themselves they give off a great look to the consumer. It makes it seem like they are a very cool shoe to wear and everyone is wearing these Nike training shoes. This add is symbolizing hard work and dedication. The basic message is that if you work hard then the shoe will work better than any other one a person has worn. Nike is trying to get the point across that by using their products then you will overall achieve success in your fitness goals much faster.