On Tuesday I viewed this image on Instagram. It is a photo of pop/r&b star Rihanna, performing at her Diamonds World Tour. As a fan of Rihanna, I follow her and a few profiles that post about her. I see a lot of images like this one whenever I use my social media. I think this photo matters in the sense that she is an icon in music today and it also speaks directly to her fans who may have attended this tour. Because the account I accessed this image from has 27k followers and Rihanna is so famous herself (she personally has 12.5 million followers) I would say it falls under mass media. This image could also easily be seen on television, whether it is on a music channel or another channel featuring Rihanna.