I was interested in the Mercedes Benz advertisement we analyzed in class and I did some googling into more Mercedes Benz commercials. This particular advertisement intrigued me because it was an illusion that served their purpose perfectly. It is so ingenious but so simple at the same time. It is saying the driver of a Mercedes Benz with “blind spot assistance” can look to the side without actually looking, like the illusion displays. The target audience for this advertisement would be older adults that have trouble turning their body to look to their blind spot or adults with children and need the extra assistance. The denotative meaning of this advertisement is that Mercedes Benz is now offering blind spot assistance. The connotative meaning of this advertisement is, if you are having trouble turning to your blind spot or have a rowdy family and need that extra help Mercedes Benz can help you.