I was interested in the Mercedes Benz advertisement we analyzed in class and I did some googling into more Mercedes Benz commercials. This particular advertisement intrigued me because it was an illusion that served their purpose perfectly. It is so ingenious but so simple at the same time. It is saying the driver of a Mercedes Benz with “blind spot assistance” can look to the side without actually looking, like the illusion displays. The target audience for this advertisement would be older adults that have trouble turning their body to look to their blind spot or adults with children and need the extra assistance. The denotative meaning of this advertisement is that Mercedes Benz is now offering blind spot assistance. The connotative meaning of this advertisement is, if you are having trouble turning to your blind spot or have a rowdy family and need that extra help Mercedes Benz can help you.
I accessed Twitter Tuesday morning and saw this picture come across my timeline. It is a picture of Johnny Manziel throwing a ball during his pro day. This picture is unique because his pro day was march 27th but even five days later people are still going crazy about Manziel having an impression pro day performance. His audience even included former president George Bush. The media which was twitter is definitely defined as mass media. The twitter handle, NFL, which published Manziel’s photo has 6.19 million followers so 6.19 million people had the potential to view this photo and retweet it so their friends had the potential to view it too. Under McLuhan’s definition this media matters because it had the potential to amplify a human sense.
The “Valor in the Pacific” is a monument that actually stands over the USS Arizona which was sunk by the Japanese during Pearl Harbor December 7th 1941. The Valor in the Pacific is a 184 foot long memorial structure that has three main sections. The structures main purpose is to host tourists, close to 2 million a year, and hold ceremonies. The architect stated that the structure sags in the center but stands strong and vigorous at the ends to express initial defeat and ultimate victory. It is a unique monument because it stands over the object it is commemorating. I believe an alternative meaning could be reflective thought and passing of generations. This could be because as a person is looking into the water to visualize the ship they subsequently also see a reflection of themselves. This induces deep thought of past generations and the passing of culture and knowledge to the upcoming generations. Some tourists say if they stare in the ocean for a long period of time they can actually see the souls of the soldiers within the ripples of the water. Whether they are being fictitious or not there is definitely a uniqueness of being able to visualize the past within the present.
This famous photograph dubbed as “The Kiss” was taken by Alfred Eisenstaedt on Victory over Japan Day on August 14, 1945. The photo reveals an American sailor ecstatically kissing a girl in a white dress in the middle of Time Square in New York City. Culturally the ideology of the time period was American pride, youthful exuberance, and revitalization. At the time the photograph was taken, American just ended the war against Japan and ended over a half century of global conflict. The scene essentially showed the American citizens letting loose and enjoying themselves for the first time since WWI ended. The photograph also displayed the social ideology of sexual interaction with total strangers. It displayed the true excitement everybody had that the war was over. Stories detailed that booze flowed for weeks after the war was over, which displays the free mentality of the citizens. The economy was thriving from veterans coming home, jobs were in full swing, and of course the baby boom exposed that the nights were not quiet. The economic ideology was almost a “You Only Live Once” mentality. Citizens were happy to be healthy and not having to listen to death tallies on the radio. Overall this photograph displayed the enthusiasm of the reinvigorated Americans, and showed that good times were ahead.