Author: zajones10

Zach’s News

1. State of the Union Obama announced that he would be giving tax cuts. Most of these cuts would effect the middle class if they are passed. It is thought that the changes will be hard to get through the Republicans.

2. This Sunday is Super Bowl Sunday. The biggest story of the week is the fact that that the Patriots deflated the balls prior to kick off. It is unknown if this was done on purpose or not.

3. Yemen is the home to the terrorist group al Qaeda. They have been said to have a hand in the attacks in Paris recently. They have also had several failed attempts to attack the United States.

4. The NYC major Bill de Blasio tells NYC residents to prepare for the worst. They have predicted up to 30 inches of snow and have a server weather watch. Also expect strong winds. This storm may be the worst in history.


Directed Advertising

Similar to the Big Sort article I would like to further discuss directed advertising and how that affects us. Directed advertising is ads that are specifically placed on our screens because of how we have used the internet previously. Before this class and this article I did not realize that when me and a friend from a different area and have different interests type the same thing into Google that we get two different results. I am extremely impressed with the technology that this must require but do not like the idea. I believe that these algorithms should be focused on providing everyone with the best and most accurate information possible rather than targeting audiences. To me this seems like an uneven playing field, we are not all able to access the same information with the same ease. The directed advertising is totally different in my mind though. For companies to get to profile their customers or potential customers and advertise base upon other interests that their customers most likely have is awesome for business. A make-up commercial is absolutely useless to me and a waste of money. But sports and things that I am interested in on my page will have me looking for more. To summarize I believe that using search history and other information to create this algorithm is fine while trying to advertise. This will have companies more willing to put their adds online which is a great money maker for cites. But I feel that Google and other search engines should not be guessing on what we are looking for according to past searches. This directs people to be single minded and not well rounded.

Media Pressure on Athletes

The pressures that Professional Athletes face is incredible. They are some of the most well known people in society and have to deal with all the pressure that goes along with that easy recognition. There are networks that cover each of the big 4 sports and are talking about players 24/7, both negative and positive. When a player makes a good play everyone sees it, but when a player messes up on or off the field everyone see that too. They are constantly being analyzed on every little detail by the press. After every game reporters jump into the athletes face to ask penetrating questions. Some athletes take this well, love the attention, improve because of the pressure. But for every successful athlete there are several more that could not handle the pressure. Quarterbacks are constantly taken 1st overall in the NFL draft, many think it is the most important position on the field. They are normally in their early 20’s and not ready for what will happen next. They come out of college being the most important person in an organization, this would be like starting a business major as the CEO of a company and expecting it to go well. Whole cities poor their hope into one man and it often proves to be too much pressure. Sometimes players do not work out because they do not have the talent or intelligence to make good plays at the professional level, but more times then not players are so scrutinized that they lose all confidence that they had as a player because after a Quarterback has a bad game it is talked about and shown to the public on just how bad they played.

Our society puts a great importance on sports, therefore people want to know what is going on and have as much information about their favorite team as possible. And athletes are paid some much money because of all the interest surrounding them but I am sure they would take a small decrease in pay to be able to just play the game they love and have fun rather then it be treated as such a cut throat business.

Mass Media

ImageI came across this picture while searching the internet for mass media related images. I think that this is a very good picture when depicting mass media. This also shows the control that the mass media that is shown has on the youth especially. We see examples of photo-shopped images of women that young girls idealize. This type of editing ruins the minds of girls destroying their body image comparing themselves to women that are enhanced and fake. The picture shows a hand reaching out toward the baby as almost to seize control of the mind of the young. The baby is also placed right in front of the screen almost showing that it has no choice but to watch the mass media being shown and how edited and far from the truth most of it truly is. Depicting perfect people in perfect scenario.   


This picture shows a eyeball that was made look as if his colored multiple colors. This image has clearly been tampered with and did not originally look like this when the picture was taken. This is an example of image reproduction when an image is taken and can be changed then reproduced several times. This image is also copyrighted. The artist who did this has the rights to this image. Therefore other people are not allowed to reproduce it or use this image without the consent of the artist. This is a great picture with a good representation of modern day art. It is more technology based and not more by hand. This is very interesting picture to me I enjoy the fact how art has changed form over the years.